The Irresistible Power of Strategic Storytelling
(Customize for Sales, Leadership, Marketing or Direct Sales)
Best Audience: Corporate events, Associations, Annual Conferences, Sales Meetings, Leadership Events
The shift from a transactional economy to a connected one has people scrambling; when surveyed, companies admit they believe a substantial portion of their revenue is under threat as a result. Businesses, brands, sales forces, marketing teams and leaders at all levels are desperately trying to capture attention and resonate with consumers who expect more. Is there a secret weapon? A silver bullet to humanize and connect? Yes. The answer is strategic storytelling.
The problem? In its rapid rise in popularity, “storytelling” has been reduced to unactionable jargon. Everyday businesses and individuals miss critical opportunities to connect with their elusive audiences in powerful and profitable ways because they lack a storytelling skill. Until now.
Kindra Hall has presented this storytelling keynote for audiences around the world and across industries to equip them with this essential skill for success in a connected economy. Far from jargon or fluff, Kindra’s approach to storytelling is razor-sharp and immediately actionable. The result: Using Kindra’s blueprint for effective storytelling, attendees leave empowered and equipped to close more sales, build better relationships, or blow up their brands by leveraging the irresistible power of their stories.
Learning Objectives
- Understand the psychology behind strategic storytelling—to fully take advantage of it
- Gain clarity on what a story actually is—a nuance lost in the sensationalism of the word
- Learn how to access the unlimited supply of stories within each brand and/or individual
- Discover the biggest storytelling mistake and how to avoid it
- Breakdown the 3 Step Storytelling Process
- Study the anatomy of a fail-proof story for maximum impact
- Determine the many opportunities for telling the stories for results
Story Selling
Best Audience: Sales Conferences, Kickoffs & Trainings
This fast-paced StorySelling keynote will have your sales force re-thinking how they pitch, propose or present to clients. Kindra, a former vice president of sales, breaks down the power of strategic storytelling to influence buyer’s behavior and, ultimately, close more deals.
This keynote easily aligns and adds depth to your existing methodology. Kindra walks through compelling, even shocking, research proving story’s ability to render price irrelevant, fast-track trust and likability, double efforts and create a lasting, advantageous impression.
Capturing attention in today’s distracted marketplace requires a sophisticated strategy that appeals to both logic and emotion. Kindra teaches audiences the stories they must be able to tell, how to find them, and in which scenarios they will yield maximum results. She inspires audiences and gives them the confidence to switch to the story default in high-stakes sales situations to increase their effectiveness, enhance their relationship, and ultimately generate more revenue.
The prevailing outcome of this keynote will be a sales organization more capable of connecting with clients and able to stand out in a competitive selling environment.
Learning Objectives
- Learn how to hack the brain to disrupt the decision making process
- Craft any story to make the invisible benefits of your product vivid and real for your customer
- Ask the questions that will really reveal your customer’s motives
- Add value to your product and service in a way that will make price irrelevant
- Shape attitudes on your team to help them find meaning in their work and reach new heights
- Build a confident and resilient culture
Story Your Way to Success
In Direct Selling
Best Audience: Party Plan Annual Conventions, MLM & Network Marketing Industry Events
This keynote will revolutionize the way your distributors* approach their businesses —switching from product facts to telling engaging stories. As you know, the best way for your people to increase reach and revenue is not with a deeper understanding of the products or compensation plan, but rather a greater commitment to telling the stories that bring the products and opportunity to life.
The greatest leaders in the network marketing industry influence, motivate and inspire their prospects and teams by connecting on a deeper level… that level is reached through stories.
Regardless if they are brand new or a seasoned veteran of the industry, better storytelling is the fastest most effective way to accelerate growth.
Learning Objectives
- Learn the scientific reasons why storytelling is the most effective form of communication when growing your direct selling business
- Gain clarity on the difference between what a story IS and what it isn’t (you’ll be surprised!)
- Obtain specific strategies for accessing the unlimited stories available for every one of your team members to tell
- Discover the biggest storytelling mistake and how to avoid it
- Leave with specific tips for crafting and telling compelling stories
The Result
Through compelling research, profound case studies, and captivating stories of her own, Kindra will elevate individuals on all levels of your company. The outcome of this keynote is an army of individuals ready to change lives with the story of how your company changed theirs.
Half Day Storytelling Workshop
The Storytelling Secret Weapon in Action
Best Audience: Sales Teams, Marketing Team, Executive Team, Fundraising Organizations, Associations, Small business owners
This workshop is designed to first generate participant excitement about the simple shift to telling compelling stories to close sales, enhance a brand, raise funds or become a transformational leader. Through research, case studies, and her own expertly-told stories, Kindra proves that not only is strategic storytelling a skill worth developing, it’s worth developing immediately.
From there, Kindra helps participants identify the three most important stories to tell for their particular goals. With specific techniques, attendees work together to start identifying their own stories. Under Kindra’s guidance, individuals will workshop stories of their own in front of the group.
The outcome of this half-day event is everyone walks away with a story they can use to enhance their effectiveness in each of their roles.
Learning Objectives
- Learn the psychology behind the irresistible draw of stories
- Gain clarity on what a story actually is—a nuance lost in the sensationalism of the word
- Discover the biggest storytelling mistake and how to avoid it
- Understand the three-step storytelling process
- Discover the three most important stories to start telling first
- Identify possible stories to tell
- Workshop Individual stories in groups
- Workshop individual stories in front of the room with Kindra’s guidance
- Time: Up to three hours. One hour keynote, two hours interactive workshop
