Becoming Preferred – Out-position, Out-sell, & Out-Experience the Competition
Format: Keynote or Breakout Workshop
Time Frame: 60-90 minutes
Target Audience: Sales, Marketing & Customer Service Teams
Today’s marketplace is more competitive than ever. With the proliferation of competition in every sector and the ever-growing digital landscape, businesses struggle to differentiate themselves in a sea of similar offerings. To stand out from the crowd, it is essential for businesses to not only offer high-quality products or services but also to create unique brand experiences, engage with their customers in meaningful ways, and continuously level up their game.
In this popular Keynote presentation, Michael presents leading-edge strategies and tactics to give you and your team the frameworks to out-position, out-sell, and out-experience the competition and become the preferred provider in their marketplace.
This game-changing Keynote or Breakout Workshop will teach you how to:
- Become the emotional favorite in the markets you serve
- Create authentic differentiation in a crowded marketplace
- Build relationships of trust quickly
- Deliver ‘High Touch’ and Distinctive Value to your client base
- Build long-term economic relationships of trust with your clients
- Deliver a client experience that unleashes customer advocacy
- Overcome discounting by employing the “Five Customer Values”
- Insulate your clients from competitive erosion
- Exceed expectations and increase your customer advocacy with “High Touch” strategies
“Becoming Preferred” is not just a presentation; it’s a strategic roadmap that engages your organization and enables you to deliver a client experience that sets you apart from the competition. This presentation is entertaining and informative, with real-world anecdotes, practical examples, and proven strategies to empower you and your team to achieve immediate, tangible results.
7 Triggers to Booking the Business
Format: Keynote or Breakout Workshop
Time Frame: 60-90 minutes
Target Audience: Sales, Marketing
Our emotions wield incredible influence over our decision-making process. Whether conscious or subconscious, they often influence our purchasing choices based on how a product or service resonates with us emotionally, even as we seek logical reasoning.
Discovering and activating these emotional triggers in your sales conversations and customer experiences can revolutionize your results to help you build trust and credibility quickly, streamline the sales cycle, accelerate the buying process, and position you as the emotional favorite in your market.
In this captivating and practical presentation, you’ll explore the powerful emotional drivers that fuel success. Discover profound insights into your customers’ motivations, allowing you to craft compelling marketing and sales strategies and messaging that deeply resonate and elevate your results to new levels.
Understanding and employing these triggers will help you:
- Build trust, credibility, and authority quickly
- Position the “Why” and sell the “Because”
- Make dynamic, results-oriented sales presentations
- Accelerate the buying cycle and crush your targets
- Increase profit margins with the five customer currencies
- Overcome buyer resistance effectively
- Get the customer to take action quickly
- Confirm the business with make-sense solutions
Unearthing the secrets of human behavior and psychology is key to unlocking any thriving business’s potential. Delve into the captivating realm of consumer decision-making, a labyrinth of conscious and subconscious emotions that shape our choices. “7 Triggers to Booking the Business” is a game-changing framework empowering you to skyrocket your sales, secure more deals, and become the emotional favorite in your market.
How to Sell When Nobody’s Buying
Format: Keynote or Breakout Workshop
Time Frame: 60-90 minutes
Target Audience: Sales, Marketing
How we influence and sell has changed! The strategies, methodologies, and techniques commonly employed today are worn out and obsolete.
Whether it’s a sluggish economy, a national tragedy, a shift in consumer needs, or Mother Nature wreaking havoc, these changes can be massively disruptive, and even paralyzing. True professionals committed to continuous improvement and leveling up their skills hit these challenges straight on and thrive regardless of market conditions.
The real magic lies in your teams’ ability to skillfully navigate and capitalize on these changes, ensuring profitability and success. Don’t “sit tight and ride it out” when crises strike. Take action and thrive!
This highly popular presentation will give your team the strategies and frameworks to:
- Develop a recession-proof mindset
- Identify new market opportunities
- Gain access to the decision-makers
- Build relationships of trust quickly
- Create authentic differentiation
- Level up the sales conversation
- Hack buyers’ motivation
- Use Value-Add positioning
- Insulate existing clients from competitive erosion
- Present make-sense solutions
With the changing economic landscape, sales teams must adapt their strategies and mindsets to survive and thrive in any market. This popular keynote or breakout workshop will give your team the tools to develop a recession-proof mindset and capitalize on market disruptions.
Become the Preferred Employer in a Competitive Marketplace
Format: Keynote or Breakout Workshop
Time Frame: 60-90 minutes
Target Audience: Leadership, Sales, Marketing, Operations, Human Resources
Attract top-tier talent, retain your top performers, and level up the employee experience. You can unleash your organization’s potential with “Become the Preferred Employer in a Competitive Marketplace.” This revolutionary presentation is designed to transform your company into a magnet for top-tier talent. Boasting an innovative approach that prioritizes employee experience, it promises a new and exciting era of organizational success.
This program isn’t just about attracting top-tier talent, it’s about retaining them, too. This framework ensures that key performers stay committed, engaged, and loyal to your company’s vision. The result? A highly motivated, skilled workforce ready to propel your business to unprecedented heights.
Understanding and employing these strategies and frameworks will help you:
- Unlock the power of employee engagement
- Learn the strategies that identify your employees’ values and motivation
- Create high-value conversations to build trust and pique interest
- Elevate your “you should work with us because” positioning statement
- Accelerate the candidate commitment cycle
- Employ the five employee currencies to enhance your compensation package Exceed employee expectations with “High Touch” strategies
- Handle recruit reluctance more effectively
This informative and practical presentation isn’t just a tool; it’s a roadmap to an enhanced employee experience. It emphasizes the importance of the ‘Employee Experience’ (EX), suggesting that satisfied employees lead to satisfied customers. It presents an intriguing twist on conventional wisdom: To thrill your customers….first thrill your employees. Michael’s strategies and frameworks have been helping his clients attract top clients and win the business, and they will help you attract and win the hearts of top-tier talent and Become Preferred.
Internalization Webinar: Michael includes a complimentary follow-up internalization webinar with each of his programs, which can be delivered 3-6 weeks following the initial event.
Products (Books) Available in Hard Copy and Digital Copy: Becoming Preferred: How to Outsell Your Competition and Dance of the Rainmaker: Creating Authentic Differentiation in Today’s Competitive Marketplace
